
11 Concannon Cir
Results
The sale closed at the full asking price of $1,250,000, validating our positioning strategy and demonstrating the enduring appeal of character-rich properties in Needham's market. The transaction completed within 42 days, matching the local median timeline and confirming that buyers responded positively to the home's unique architectural details and competitive pricing. The successful outcome reflected both the property's inherent strengths and our targeted approach to highlighting its distinctive features. This result reinforced an important market insight: while buyers in this price range have numerous options, they consistently recognize authentic quality when properly presented. The home's sale at asking price, combined with the smooth transaction process, created a win-win outcome that satisfied both seller expectations and buyer value requirements. The success ultimately stemmed from understanding that exceptional homes don't need to be perfect—they need to be positioned to let their character shine through.
Overview
This classic colonial in Needham showcased the perfect balance of timeless architecture and thoughtful updates that today's buyers seek. Built in 1989, the 2,926 square foot home featured four bedrooms, three bathrooms, and a two-car garage on a quarter-acre lot surrounded by mature landscaping. The property's distinctive hardwood floors with decorative inlays and vaulted ceilings with skylights created an immediate sense of quality and light throughout the main living spaces. Priced at $1,250,000—well below the local median of $1.7 million—the home attracted buyers looking for value in Needham's competitive market. Properties like this are extremely scarce in the area, with residents typically staying an average of 14 years, reflecting the neighborhood's strong appeal. The home sold at full asking price within six weeks, demonstrating how proper positioning in a balanced market with about four months of supply can achieve optimal results for sellers.
Solution
Our approach focused on showcasing the home's architectural character while addressing buyer concerns about dated elements. We emphasized the property's natural light through professional photography that captured the skylights and large windows. The distinctive hardwood inlay patterns became a central marketing feature, positioning them as custom craftsmanship rather than period details. We also highlighted the private setting and mature landscaping to appeal to buyers seeking tranquility. The pricing at $427 per square foot—well below the market median of $528—attracted serious buyers who recognized value. With nearly one in five buyers paying cash in this market, we knew financial strength would drive competition. The strategy worked as intended, generating steady interest from the first week and ultimately achieving full asking price. The six-week timeline aligned perfectly with the typical 42-day market pace, proving that authentic character homes still resonate when properly presented.
Challenge
The primary challenge centered on positioning a 1989 colonial in a market where buyers increasingly gravitated toward newer construction or extensively renovated properties. While the home's architectural bones were solid, certain elements—including the original kitchen layout and some dated finishes—required careful messaging to emphasize potential rather than limitations. The seasonal timing also presented hurdles, as spring listings in Needham typically face heightened competition when inventory levels rise. Additionally, the home's price point of $1,250,000 placed it in a competitive segment where buyers had multiple options. With about two in five sales exceeding asking price in the area, we needed to balance aggressive pricing with realistic expectations. The key was highlighting the property's unique character—those distinctive hardwood inlays and cathedral ceilings—while acknowledging that some buyers might envision their own updates to fully realize the home's potential.

Jennifer Salerno
Dover Real Estate Specialist
10+ Years










